Ferrero is supporting retailers during one of the biggest occasions for confectionery with its Kinder Easter Egg Hunt competition. Exclusive to convenience retailers, the competition will showcase the importance of stocking the Kinder range in the lead up to the occasion, as the UK’s fourth biggest kids’ confectionery brand within Easter[1]. Three lucky winners will be chosen at random to win x1 trade unit case of Kinder 100g Egg Disney/Marvel and x1 trade unit of Kinder 150g Egg Marvel/Toy Story alongside two hampers of Easter treats to giveaway to customers in-store. The hampers will contain all elements for the lucky recipients to host their very own Kinder Easter Egg Hunt. Customers simply have to purchase a Kinder Disney Princess or Kinder Marvel Egg for a chance to win. For retailers, the Hunt Hampers will be accompanied with Kinder posters to promote the giveaway in-store.
The competition will continue to demonstrate Ferrero’s support of both independent retailers and their customers through innovative competitions that help in driving footfall and sales. Retailers can enter by visiting Ferrero’s dedicated trade website – Your Perfect Store - and filling out the online contact form. Entries open on the 24th March and close on 31st March with the three winners being chosen at random and receiving their stock and hamper ahead of the Easter weekend.
Levi Boorer, Customer Development Director at Ferrero, comments: “The Kinder Easter Egg Hunt competition will encourage independent retailers across the UK to capitalise on the Easter occasion, spreading some joy across the community and drumming up excitement for them and their customers in-store whilst adhering to restrictions. It will also allow families to take part and have fun in a safe way.”
The Promotion is open to businesses with retail stores in Great Britain (England, Scotland and Wales); store owners/operators must be aged 18+. Open from 09:00 on 24/03/21 – 16:59 on 31/03/21. One entry and one Prize per business. To enter: Retailers can enter the Kinder Easter competition by visiting www.yourperfectstore.co.uk and filling out an online form. Prize: Three winners will receive a Prize consisting of x1 trade unit of Kinder Egg 100g Marvel and x1 trade unit of Kinder Egg 100g Disney as well as x2 Easter hampers to giveaway in-store. For full Ts & Cs, click here. Promoter: Ferrero UK Limited, 889 Greenford Road, Greenford, Middlesex UB6 0HE.
Last year Ferrero worked to recognise the efforts of retailers amidst the Covid-19 pandemic, helping them and their shoppers to celebrate Easter with seasonal stock to gift to worthy individuals and causes.
Aman Uppal, One Stop Mount Nod, Coventry, commented: “Thank you Ferrero for donating Easter eggs last year for us to give away. We delivered them to NHS staff, care workers and surprisedcustomers in store when they purchased their essentials, seeing the smiles upon their faces when receiving the eggs was amazing. There have been some great responses, many NHS workers have messaged and we received a handwritten card from a group of elderly neighbours who were lockdown, it has been a very rewarding and fulfilling experience for ourselves.”
[1] 13 weeks to Easter 2019 & 2020. Nielsen Total Coverage Kids
