Valentine's Day

Valentine’s Day products can be promoted up to three weeks in advance, with in-store activity especially ramped up during the final week to appeal to last-minute shoppers. 

In the days leading up to Valentine’s Day, stocking premium chocolate brands alongside cards, flowers and wine will help boost cross-category sales and basket spend. 

These core categories are key to a good spring performance, so retailers should look to position these products close together as part of a seasonal display or link through promotional deals in order to see the greatest uplift of sales. Ferrero offers a selection of POS kits that can help maximise sales in the run up to this occasion.