Why stock DUPLO?
A tempting biscuit bar featuring two delicate layers of crispy wafer, sandwiched between a smooth hazelnut centre, Duplo is then coated in delicious milk chocolate and comes in at only 100 kcals each.
Taste
Ferrero’s Duplo is a hazelnut and milk chocolate biscuit bar.
On-the-go
Each biscuit is individually wrapped and is perfect for an on-the-go treat, any time of the day.
New product
Multipacks are also available allowing people to manage their treating ahead of time and around the working week.
Opportunity
Initial positive consumer response showed a strong opportunity for retailers to shake up their chocolate biscuit fixture.
Premium addition
Duplo is a more premium addition to biscuit fixtures which encourages shoppers to trade up.
Duplo is a best seller in Germany since its launch in 19641.
1. https://www.duplo.de/sortiment/classic/
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Duplo T1
- MSRP: € 0.50
- Case Size: 40 x 2
Duplo T2
- MSRP: € 1.00
- Case Size: 24
Duplo T5
- MSRP: € 2.50
- Case Size: 24
Duplo T10
- MSRP: €3.5
- Case Size: 28
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